Enabling poor rural people
to overcome poverty



Arabic | French | Spanish

IFAD communications toolkit is a resource for development workers to communicate and share core messages on reducing rural poverty. It provides insights and tips on:

  • writing
  • storytelling
  • design
  • photography
  • public speaking
  • media relations
  • social media
  • internal communication
  • meeting faciliation and more.

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A. IFAD's visual identity

  • Corporate identity guidelines
  • Graphic design guidelines
  • Photography at IFAD
  • Maps and Geographic Information System

B. Writing and publishing

  • Plain language guidelines
  • Using storytelling to share knowledge
  • Preparing 'Stories from the field'
  • Distributing IFAD products

C. Working with media

  • Media opportunities
  • Tools for media outreach
  • Holding a news conference
  • Organizing a media trip
  • Handling media interviews
  • Managing risks
  • Broadcasting IFAD's message

D. IFAD on the internet

  • Writing for the web
  • Using social media
  • Writing a memorable blog post

E. Speaking in the public

  • Delivering a compelling presentation
  • Facilitating a meeting

F. Working together

  • Tools and methods of internal communications

Annexes

Annex I: Template for standard press release

Annex II: Template for standard media advisory

Annex III: Glossary of social media terms

Annex IV: After-action review methodology

Annex V: Tips for writing e-mails and guidelines for replying to and forwarding e-mail

Annex VI: Who's who in IFAD Communications