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IFAD communications toolkit is a resource for development workers to communicate and share core messages on reducing rural poverty. It provides insights and tips on:

• writing
• storytelling
• design
• photography
• public speaking
• media relations
• social media
• internal communication
• meeting faciliation and more.

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A. IFAD's visual identity

• Corporate identity guidelines
• Graphic design guidelines
• Photography at IFAD
• Maps and Geographic Information System

B. Writing and publishing

• Plain language guidelines
• Using storytelling to share knowledge
• Preparing 'Stories from the field'
• Distributing IFAD products

C. Working with media

• Media opportunities
• Tools for media outreach
• Holding a news conference
• Organizing a media trip
• Handling media interviews
• Managing risks
• Broadcasting IFAD's message

D. IFAD on the internet

• Writing for the web
• Using social media
• Writing a memorable blog post

E. Speaking in the public

• Delivering a compelling presentation
• Facilitating a meeting

F. Working together

• Tools and methods of internal communications

Annexes

Annex I: Template for standard press release

Annex II: Template for standard media advisory

Annex III: Glossary of social media terms

Annex IV: After-action review methodology

Annex V: Tips for writing e-mails and guidelines for replying to and forwarding e-mail

Annex VI: Who's who in IFAD Communications