Strong links to markets for poor rural producers are essential to increasing agricultural production, generating economic growth in rural areas and reducing hunger and poverty. Improving these links creates a virtuous circle by boosting productivity, increasing incomes and strengthening food security. Better access by small producers to domestic and international markets means that they can reliably sell more produce at higher prices. This in turn encourages farmers to invest in their own businesses and increase the quantity, quality and diversity of the goods they produce.

There are many pieces to the puzzle, however. Safe storage facilities, all-weather roads and affordable transportation are basic needs. In addition to infrastructure there is information ‒ knowing in real time about market prices and demand is vital for participation in modern value chains. Being an active member of an effective farmers’ organization also brings many essential benefits.