Project rationale, Goal, specific objectives, strategies, implementation policy

Specific Objectives

The project design is simple, focused and has the following specific objectives: (i) introduce mechanisms that secure the maximum increase of growers’ prices compatible with financially sound processing and marketing; (ii) maximise the quality and the value of the coffee and tea products sold in the international market; (iii) develop efficient and democratically managed spontaneous primary cooperative societies of coffee and tea growers, and secure their full participation and empowerment in the processing and marketing phase; (iv) facilitate the participation of poor women head of household in the coffee and tea development activities; (v) develop efficient, cost effective, and financially sustainable processing and marketing enterprises in the private sector, ultimately controlled by the primary cooperative societies; and (vi) promote the diversification of the cash and export crops produced by SMEs and smallholder cooperatives, with particular attention to women and very poor households participation.