The first World Congress on Communication for Development (WCCD),
scheduled
to take place in October 25-27, 2006 in Rome, Italy, is jointly
organized
by the World Bank, FAO and The Communication Initiative Network. It
will
bring together in the same forum and for the first time communication
professionals engaged in development initiatives, policy- and
decision-makers, practitioners, donor and NGO representatives,
community
representatives, and academics from around the world.
The goal of the WCCD is to incorporate communication for development
into
mainstream development policies and practice by demonstrating its
value-added, providing evidence of its impact in increasing
sustainability
of development interventions, and consolidating the theories and
methodologies of the discipline. The discussions will be structured
around
four broad themes