updated: 19 January, 2007
IFAD
Gender
International Fund for Agricultural Development

THEME: Targeting of rural women can work well if sociocultural myths are ignored and sociocultural pitfalls avoided.

A 1997 IFAD review of projects in the Republic of Yemen argues that that priority targeting of women is now becoming more acceptable. But such targeting has to be carried out carefully. Sociocultural and political constraints need to be taken into consideration. Otherwise, targeting can be counterproductive.

According to the study, rural women in Yemen value ‘gender’ projects. However, in the past, such projects have often failed to address rural women’s core constraints and their need for:

  • appropriate technology to reduce their workloads and increase productivity;
  • more accessible water supplies (also a workload issue, as lack of water limits their productive potential); and
  • better health services and medicines.

Among the common mistakes found in projects targeting women were:

  • Overgeneralization of cultural constraints and traditions. For example, whereas it might be socially unacceptable for women to engage in marketing, this does not apply to poor women, who cannot afford to respect such cultural norms.
  • Overestimation of women’s decision-making power within the household. Such overestimation can lead to women’s training having no impact on actual practice or behaviour. A case in point is nutrition and health education. Usually Yemeni men make decisions about what food items to buy for the family or when a sick child should be taken to the clinic. Women may have the right knowledge about such matters, but they may be unable to implement their ideas without a man’s permission.
  • Not targeting men in addition to women, when women alone cannot always transfer learning to practice (as in the above case).
  • Underestimation of the value of income-saving opportunities, for instance, where women can sew clothing for their families to avoid having to spend money on clothing purchases.
  • Giving too much visibility to women’s activities, as when special women’s centres are constructed. Such centres may be acceptable in some parts of the country, but in others they can result in vocal opposition, accusations of their ‘corrupting’ women, and requests that they focus on religious teaching instead of on skills training. Women themselves often prefer to meet in a village member’s or the village leader’s home.

IFAD and other donor-supported projects in Yemen have developed some useful general lessons on targeting women. Extension services and training activities have demonstrated the importance of working through male village leaders to ensure that they introduce, legitimize and support a project and its representatives. Targeting credit to women has illustrated the need to take women’s multiple constraints into account and to adjust procedures accordingly.

In situations such as those in Yemen, targeting women works best when it is based on an understanding of both the women and the culture. The final targeting strategies usually need also to consider men at some point in the process, in order to effectively reach women and have an impact.

Adapted from:

Hashem, Mouna H. 1997. Thematic Study on Rural Women Development in Yemen: Lessons Learned from IFAD, Government and other Donors’ Experiences with Gender Issues. Rome: IFAD.