First mile project - factsheet 2

The First Mile Project is about how small farmers, traders, processors and others from poor
rural areas learn to build market chains linking producers to consumers. Good communication
is vital. The project encourages people in isolated rural communities to use mobile phones,
e-mail and the Internet to share their local experiences and good practices, learning from one
another. While communication technology is important, real success depends on building trust
and collaboration along the market chain. Ultimately farmers and others involved develop
relevant local knowledge and experience and share it – even with people in distant
communities – to come up with new ideas.