Rapid prototyping for inclusive insurance: Testing customer challenges and gaining early insights on feasibility

Inclusive insurance schemes aim to bring the benefits of risk transfer to excluded or underserved markets. In order to do this effectively, they must be customer-centric and meet the SUAVE standard – Simple, Understood, Accessible, Valuable and Efficient. Prototyping is an essential part of the development process for a SUAVE scheme; insurance product designers and their implementing partners must engage in prototyping with target clients, as well as with aggregators, delivery channels and other stakeholders.

This guide presents one method – the rapid prototyping process for inclusive insurance implementation. Its focus is to ensure that donors and their implementing partners understand the importance of prototyping and plan for it at a high level in project design and implementation processes.