Unlocking Storylines for Innovation Success: The role of innovation and storytelling in rural ecosystem development

24 May 2022

Time: 15:00-16:00 CEST

Innovators spend 30% of their working week storytelling. Yet most lack formal training on how to use story frameworks and plotlines.

For this Innovation Talk, Hélène Papper, Director of IFAD Communication Division and Katie Trauth Taylor, CEO of Untold Content, will discuss how to leverage popular story frameworks with innovation plotlines to create stories that increase buy-in, engagement, and feedback in innovation contexts. The webinar will also include a live Q&A session.

The event will aim to answer the following questions:

• What is innovation storytelling?
• What are examples of storytelling impacting innovation initiatives?
• Why is storytelling so important to innovation?
• How do you tell an innovation story?

For more information, please contact [email protected]