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Los ingredientes para el éxito de una fábrica de procesamiento de plátanos en Kenya

12 abril 2021

Take some young entrepreneurs, add some modern equipment and training supported by IFAD and the Kenyan Government, spread the word using digital marketing, and you have all the ingredients for a successful banana processing factory.

When COVID-19 locked down their factory in Nyeri, Kenya, the G-Star team used their social media savvy to find new customers online.

The result is a business that remained resilient during the pandemic and is now going from strength to strength.