Take some young entrepreneurs, add some modern equipment and training supported by IFAD and the Kenyan Government, spread the word using digital marketing, and you have all the ingredients for a successful banana processing factory.

When COVID-19 locked down their factory in Nyeri, Kenya, the G-Star team used their social media savvy to find new customers online.

The result is a business that remained resilient during the pandemic and is now going from strength to strength.