IFAD and Shamba Shape-Up
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IFAD and Shamba Shape-Up29 May 2015
With the fourth and latest series of Shamba Shape-Up, Kenya's most watched agriculture TV show, IFAD staff have been talking to smallholder farmers about a range of practical issues, from cow care and livestock resilience to climate-change adaption.
The show, which airs on Citizen TV on weekends, is watched by over 10 million people, most of whom are farmers looking for information on how to grow their farms into successful long-term businesses. (Shamba is Swahili for 'farm'). Over the course of the series, IFAD – one of the partners involved in the production – is looking at a variety of questions, many of which have been raised by farmers in need of advice.
Aimed at East Africa's rapidly growing rural audience, the makeover-style programme aims to give farmers the tools they need to improve their productivity and income. The Shape-Up team visit a different farm each week, along with experts from partner organizations who specialize in the topics to be covered in the episode.