A New Day

is possible

We must #InvestInRuralPeople

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Small-scale farmers in developing countries produce one third of the world’s food. But they are just one flood, one drought or one failed harvest away from ruin.

To continue feeding the world while adapting to climate change, rural people need support. 

As the United Nations agency tasked with boosting rural development, IFAD has been investing in rural communities for over 40 years.

Shot in Tunisia by award-winning director Jonathan Pearson, 'A New Day' features rural people supported by IFAD. Nina Simone's ‘Feeling Good’ provides the soundtrack and reminds us that solutions to the world’s most pressing challenges do exist—and rural people can lead these if they are properly supported.

Tomorrow is a new day. What will it look like?

Find out more about IFAD.