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Connecting smallholder farmers to markets

Private sector investment is increasingly fueling agricultural growth, opening up income-generating and employment opportunities for rural populations, and for smallholder farmers in particular.

The 500 million small farms in the developing world represent a huge opportunity for companies to source products and inputs sustainably and inclusively. IFAD’s public investments are helping to connect smallholder farmers to markets and bridge market gaps to help build productive, profitable and inclusive value chain partnerships in developing markets.  

Some key partnerships include:

  • Mars help small farmers to increase cocoa production in Indonesia.
  • Olam Nigeria Limited provide training, inputs and a market for rice farmers in Benue, Nigeria.
  • Unilever work to improve food security and build production capacity of small cassava farmers in Nigeria.
  • Intel Corporation deliver innovative ICT tools to local  entrepreneurs to help farmers to test soil, buy seeds and connect to markets.
  • Hilton source fresh fruits and vegetables from small local producers for their resort properties in the Seychelles.
  • Heinz buy more than 6,000 tonnes of tomatoes a year from small farms on reclaimed desert in Egypt and provide jobs for young people.
  • Kaoka work with IFAD to train farmers in Sao Tomé and source high quality cocoa from them, resurrecting the island's cocoa industry and reviving the economy.

“It is very important to have a partner who is present on the ground. IFAD has the connection in the country. It has relationships with the people there. Then we, the private partner, can bring logistics and experience to establish the market chain between the consumers and the producers.” 
Sébastien Balmisse, Director, Kaoka



Partnering with Intel to provide agricultural information to Cambodian farmers

Intel Corporation and IFAD have teamed up to increase small farmers' access to information through new Intel software that will help farmers make informed decisions on seed and fertilizer selection, harvest planning and sales management. 

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Evelyn Casanova

Consultant, Private Sector and Foundations

Neema Mgana

Consultant, Global Engagement, Partnership and Resource Mobilization

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UN agency IFAD and Mars Incorporated commit to working together to improve the livelihoods of smallholder farmers in developing countries

September 2017 - NEWS
The International Fund for Agricultural Development (IFAD) and Mars Incorporated signed a Memorandum of Understanding (MOU) today to work to increase incomes and economic opportunities for thousands of smallholder farmers in developing countries.

Intel technology helps small farmers support Cambodia's export goals

August 2014 - NEWS
A new project launched by the International Fund for Agricultural Development (IFAD) and Intel Corporation is providing smallholder farmers in the Kingdom of Cambodia simple technologies that can help the country reach its goal of becoming the next major rice exporter in the global market.

IFAD and Unilever sign first global public-private partnership agreement

February 2014 - NEWS
The International Fund for Agricultural Development (IFAD) and leading global consumer goods company Unilever today signed a public-private partnership agreement aimed at helping to improve the livelihoods of smallholder farmers around the world.

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Brokering development - Enabling factors for public-private-producer partnerships in agricultural value chains

June 2015
This research seeks to understand how public-private-producer partnerships (PPPPs) in agricultural value chains can be designed and implemented to achieve more sustained increases in income for smallholder farmers and broader rural development.

IFAD and public-private partnerships - selected project experiences

December 2013
These case studies present IFAD’s experiences in building PPPs in country projects and programmes around the world, from which we draw conclusions, lessons learned and the way forward.

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IFAD Private Sector Engagement Strategy 2019-2024 Type: Strategy, Policies and Strategies

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