After a decade of conflict, local tourists are slowly starting to return to the pristine mountainsides just a short drive outside Latakia, Syria. Visitors to the village of Zaghreen, in particular, are greeted by the aroma of Issam Mohammad Hamoody’s freshly-baked pastries.

Conflict has paralyzed much of Syria’s rural economy over the past decade. People throughout the countryside often repeat what has become a common quote: “No sound is louder than the sound of gunshots.” But at least one woman in rural Syria is listening to a different tune.

Determination and perseverance are what make an entrepreneur successful. That’s doubly true in a country like Syria, where ongoing conflict has disrupted people’s lives for the past decade.